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Electricians in Sydney: Choosing the Best SEO Agency
Electricians in Sydney: Choosing the Best SEO Agency
As an electrician in Sydney, when you're looking for an SEO agency to partner with, doing your homework is essential.
If you don't know what you're looking for, it's very easy to land yourself in a bad partnership that doesn't bring leads or results for your business.
Is an agency that has had success with SEO for ecommerce stores a good choice for your local service business?
Impressions? Views? Traffic? While these numbers may sound impressive, are they really the numbers you should use to compare agencies?
Is it okay to partner with a non-Australian based SEO agency?
In this guide we'll answer all these questions and more as we help you navigate the process of finding an SEO agency to partner with.
We'll walk you through the most important things to look for, some important questions to ask, and a few red flags to look out for.
So, without further ado, let's jump right in!
Why SEO Matters More Than Ever for Sydney Electricians
When you think of how homeowners in Sydney look for an electrician, it becomes obvious why SEO is more important than ever.
Whenever homeowners need something done to the electric in their homes, the first place they turn is Google where they search for things like 'electrician near me' or 'breaker box replacement Annandale.'
If your SEO is done right, your business shows up in their Google search results, and if you're ranked high enough you may receive a call requesting a quote.
Of course that's a big 'may' considering how fierce competition is in Sydney. If you don't have a solid SEO strategy (particularly a strong local SEO strategy), it's likely you won't even make it to the first page.
According to Sierra Six Media, 75% of users never scroll past the first page of Google search results.
That's where partnering with an experienced SEO agency can make a difference.
When you partner with an experienced SEO agency, not only do you save time and energy on creating content, optimising your website and Google Business Profile, and fixing technical issues, you also get a professionally crafted strategy.
When you work with an agency like Branchlead, that custom strategy is tailor made to suit your business and your marketplace.
This means not only technical improvements, but also content and keywords carefully chosen to ensure your business begins to rank higher and Google begins to put you in front of more customers.
If you want to keep your business alive in Sydney's hyper competitive market, you need a targeted strategy in place, like local SEO, so you can outperform your competitors.
But if Sydney is so competitive, isn't local SEO just as competitive?
Not necessarily. According to RedSearch, only 36% of Australian small businesses actively invest in SEO.
Which means even though you may not outcompete the other businesses investing in SEO (although you will if you pick a good agency)...
You're still going to be outcompeting the other 64% of Australian small businesses.
What Makes a Great SEO Agency for Electricians?
When looking for the ideal SEO agency as an electrician in Sydney, you need an agency with a specific skillset.
In fact, even if an SEO agency has had success with SEO before, it doesn't necessarily mean they are the best choice for your business in your location.
As an electrician in Sydney, you need an SEO agency that specialises in working with tradie businesses like yours.
Here is a list of points that an SEO agency should have before you even consider trusting the SEO of your business to them:
Understand how tradies get found by customers
Focus on lead generation and calls, not just rankings and impressions
Offer full transparency including access to metrics, clear reporting, and regular check-ins
Provide suburb-based strategies to increase your chances of showing up on search
Actually talk to you like a business owner, and not an SEO specialist
If an agency you are considering working with doesn't meet the above points, then working with them probably isn't going to be a great experience.
Not only will you encounter communication issues, but if they don't understand your business and what works for your business, it will be difficult for them to actually generate leads for your business.
Real Results: What Branchlead Achieved for a Local Service Business
In just 4 months, we took a local service business from $1k months to consistent $10k months, just from the leads they obtained with local SEO.
Want to know what makes it even sweeter for the business owner? It wasn't 4 months of no leads.
We actually started getting them leads through local SEO in just their first month.
And now? They're doing $40k months, with SEO as their main source of leads.
Want to learn more about what Branchlead can do for your business? Contact us for a free consultation and see just how many new leads your business can close with local SEO.
What Services Should Electricians in Sydney Expect from an SEO Agency?
When choosing an agency you should expect them to offer at least all of the following services as part of their basic SEO service package:
Google Business Profile optimisation and monitoring
Service page content that includes target suburbs + services
Acquiring backlinks from relevant Sydney trade directories
Technical SEO to improve crawlability, site speed, and user experience.
These are the basic elements of any SEO package and are the absolute minimum level of expected service from any agency.
If an agency refuses to offer you these services or tries to upcharge you for them, run.
9 Questions to Ask an SEO Agency Before You Hire Them
Before choosing to hire an SEO agency, you should be sure to do your research and see if they are the right fit for your business.
To make that easier for you, we've put together a list of questions to ask potential SEO agencies, as well as a brief explanation as to why each question is important or what it tells you about their agency:
Will I own everything you build? (Including website, content, and logins)
Even if you stop working with the agency these should be yours. Some agencies use deceptive tactics like this to keep you locked in to your contract.
What kind of reporting will I get? And how often?
You want clear reporting on rankings, traffic, and calls at least once per month.
Do you specialise in local SEO for trades?
Tradies require local SEO (which focuses on SEO in a given geographic area). If they don't have experience with local SEO for tradies, then they will be guessing at the best strategy to use for your business.
Can you show me real results from other trade (electrician) businesses in Sydney?
While an agency can put together a fancy presentation with lots of talk about what they can do, case studies show what they've already done. If they show you case studies, be sure to ask for references. If they can't show you case studies then you may be better off looking into other agencies.
Do I need to lock into a long contract?
If they make you lock into a long contract, chances are you won't be seeing the results you want anytime soon. A good agency keeps you with results, not deceptive legal practices.
Will you actually modify my site and Google profile or just give suggestions?
They should be doing technical work and posting content for you. If not, you've hired a consultant, not an agency that provides SEO as a service.
What changes will you make to my website?
If they can't answer this clearly in plain-English, then they either don't know what they're doing or they don't have enough experience working with businesses to understand your needs.
Can you show examples of Google Business Profile optimisations?
When dealing with local SEO, an optimised GBP is non-negotiable. If they don't have experience optimising GBPs or they don't place importance on it, they aren't the right fit for a business that relies on local SEO as much as plumbers do.
How do you track local calls and bookings?
If they don't have a means to track local calls and bookings, they probably don't understand enough about how local SEO works to help your business.
While this isn't an exhaustive list of questions, these questions should be enough to sort through the majority of agencies and find a couple good choices.
Quick Tip: SEO is a long-term strategy. When you're choosing an agency to work with, be sure to do your homework. Chances are you'll be working with them for years to come.
9 Red Flags to Watch Out for When Comparing SEO Agencies
When picking an SEO agency to partner with, finding the right one can be hard (especially when you haven't worked with any before).
To help make the process easier for you, we've put together a list of red flags to look out for when choosing an agency:
🚩 Guaranteed Page 1 Rankings - If they guarantee immediate page 1 rankings, they either don't have enough experience with SEO, or they plan to help you rank for keywords with an incredibly low search volume.
🚩 No Website Access Needed - If they aren't working with your website, then they're not doing real SEO and they're missing out on a major source of reputation building and leads.
🚩 Vague Monthly Reports - If you can't look at their report and immediately see what is improving and what's bringing you more customers, then their SEO probably isn't doing either of those things.
🚩 Vague or 'proprietary' strategies - If they can't explain their strategy to you in plain-English, they either don't have one or they don't know what they're doing. Neither of those outcomes is good for your business.
🚩 They Don't Optimise Your Google Business Profile (GBP) - For a location-based service business (like electricians in Sydney), your GBP is going to be the first thing seen by most of your potential customers. If they aren't optimising it, you'll be missing out on calls.
🚩 One-Size-Fits-All Packages - Every type of business, every trade, and every service area have unique differences that should be accounted for when planning and implementing your SEO strategy.
🚩 No electrician industry knowledge or understanding - If an SEO agency knows nothing about how electricians work or the services you perform, how can they create knowledgeable content about your business?
When you work with an agency like that, you'll spend more time fixing their mistakes and addressing customer misconceptions than you do working on jobs.
🚩 Outsourced Overseas - Local SEO requires local knowledge. While the agency itself doesn't need to be 100% located in Sydney, they do need to have local team members who are involved with each step of the process.
🚩 Low-quality backlink sources - Backlinks directly impact your reputation with Google. If you link to sources with a good reputation, Google rewards you. If you link to sources with a bad or low-quality reputation, Google will punish your business. If an SEO agency doesn't know this, they're definitely not worth wasting your time on.
While this is not a 100% complete list of red flags (as there can be many, many more...). This list will help keep you safe from the majority of not-so-professional SEO agencies that only care about making money for themselves.
Why Branchlead Is the Best SEO Agency for Electricians in Sydney
If you're a Sydney-based electrician looking for a reliable SEO agency to manage local SEO for your business, Branchlead may be the best option for you.
Located in Sydney ourselves, we understand your service areas, competitors, and customers.
We have the local expertise to help your business succeed. Combine that with over 10 years of experience in SEO and website development, Branchlead has everything your business needs to create and implement an effective local SEO strategy.
With Branchlead, all of our SEO plans are lead-based. We get results for your business. No guesswork, no vanity metrics. Just real data, real customers, and real sales.
We offer flexible month-to-month service and fully transparent reports and pricing. We won't lock you into contracts and we don't hide numbers from you.
Our goal is the success of your business. Unlike other SEO agencies, we succeed only when your business succeeds.
Contact us today for a free consultation to see how a local SEO plan can benefit your business.
Best SEO Agency for Electricians in Sydney FAQs
Do you only work with electricians in Sydney?
While we don't work exclusively with electricians in Sydney, we do specialise in local SEO for tradie and service based businesses (like electricians in Sydney). This specialisation allows us to have the best understanding of what works for these kinds of businesses in Sydney.
Will I need to rebuild my website?
You won't need to rebuild your website. We can do everything for you, but if you want to keep your current website as well, that's fine too. We typically only need to make some small adjustments to the technical side to ensure Google has a favorable impression of your website and ranks your content higher.
What if I want to rank in nearby suburbs too?
While we can't promise ranking, part of our local SEO strategy will target nearby suburbs. Ranking depends not only on how good our content is, but also how saturated the market is for any given keyword.
Is this different from Google Ads?
Yes, SEO is different from Google Ads. Google Ads is a PPC (pay-per-click) strategy that works well in the short term while SEO is an evergreen strategy that works well in the long term.
How will I know SEO is working?
There are numerous tools provided by Google to monitor the impact of your SEO efforts. When you start to see more website contacts and more calls (through your website or GBP), then you know your SEO strategy is working.
Do I need social media as well?
While social media is another tool and strategy entirely, multi-method approaches to marketing usually see the best results. While we do not typically do social media marketing, if you need someone for this service we may be able to recommend some trusted choices.
What kind of support will I get during the campaign?
We provide ongoing updates (both technical and content). We track and monitor your SEO results and adjust our strategy accordingly to ensure you get the most leads possible.
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