(02) 8020 5982
Top SEO Tips for Roofing Contractors in Sydney | Branchlead
Top SEO Tips for Roofing Contractors in Sydney
Homeowners Looking for Roofing Services Start With Google, You Should Too
You're at home after a big storm and you notice branches and other debris on your roof, maybe even some missing tiles.
You as a roofing expert might just go take a look yourself, but someone with no experience in roofing?
Who are they going to turn to?
Unless they 'know a guy,' they're going straight to Google to search 'emergency roof repair Parramatta.'
How do we know? According to BrightLocal, 98% of consumers use the internet to find local businesses, including roofers.
If you're not showing up on Google when someone searches for that emergency roof repair or another service you offer, then you're losing high-value jobs to your competitors.
While in the short term, that one customer might not matter, but over longer periods of time that customer will buy again, and they will refer you to others.
That one job gradually brings you more and more work. But if your competitors capture that one customer? It also means more work and more revenue for them.
If you want to be capturing as many new customers and making as many sales as possible, you need a local SEO strategy in place to help you.
In this article, we'll give you some of our top SEO tips for roofing contractors in Sydney.
These tips will help you stand out from your competitors, get more roofing jobs online, and make more sales.
We intentionally keep the tips in this article simple and actionable so even the not-so-tech savvy individual with very little time to dedicate to SEO can implement them.
Of course, if this content is still a little complicated, you would just prefer to have someone do everything for you, or you want the highest level of SEO service for roofing contractors, Branchlead is here to help. Contact us to book a free consultation.
What is SEO and Why Do Roofers Need It?
Before we talk about how to use SEO, we should probably cover what SEO is and is not, to clear up any misconceptions.
SEO is Search Engine Optimisation. It is a strategy to improve how easy it is for people to find your business online when using a search engine like Google.
In this article, we'll talk a good bit about local SEO. Local SEO is absolutely necessary for service based businesses like roofing.
Local SEO helps you appear in local Sydney searches, especially on Google Maps. When done well, local SEO can even help market you down to the specific suburbs you prefer to work in.
SEO isn't about gaming Google. The goal is to make your business easy to find, trust, and contact by making available information as complete and accurate as possible.
Quick Tip: While SEO makes it easier for customers to find your business, which naturally increases sales, SEO is a long-term strategy, not a 'quick fix.' It typically takes a few months of continued use before seeing any results.
So, now that we have that discussion out of the way, let's dive into our top SEO tips for roofing contractors in Sydney:
Tip 1: Claim, Set Up, and Optimise Your Google Business Profile
The easiest and most important first step is to set up your Google Business Profile (GBP). If you do not yet have one, you can do that here: Google Business
If you don't have your Google Business Profile set up, you won't show up on Google or Google Maps at all.
Once your profile is set up you need to make sure it is complete.
Be sure to add the correct name, address, phone number, services, hours, website, and any social media.
If this information is inaccurate, Google may penalise you and not show your business to users, so be sure to double check all this information!
Upload real photos of your team, trucks, place of business, and recent work. The more the better.
You can also post short social media style posts about recent jobs, be sure to talk about the issue the customer was facing and how you helped them. Including location keywords like 'Surry Hills' and 'Eveleigh' can help with location-specific visibility.
Quick Tip: Always ask happy customers to leave reviews after every job. More reviews means more trust which helps more customers find you. Whenever you receive a review (even if it isn't a good one!) be sure to respond professionally.
Tip 2: List All the Suburbs You Do Roofing Work In
Sydney is a big city. When you're listing the locations in which you offer service, be sure to list all the specific suburbs like Parramatta, Blacktown, Sutherland, Kensington, etc.
List these suburbs wherever you can whether that's on your website pages, GBP service areas, or blog posts.
Google ranks businesses based on location and relevance to search queries. If you frequently mention the suburb people are searching from, it helps you show up nearby.
When customers see you at the top of the list of businesses in their search, with a complete GBP and several 4-5 star reviews, who do you think they are going to call?
Tip 3: Create Service Pages for Each Individual Service You Offer
How are customers supposed to find you for a specific service if they don't know you offer it?
Break your website up into service-specific pages. Focus on specific services that potential customers might search for such as "Roof Leak Repair," "Tile Roof Replacement," "Metal Roofing," etc.
This helps you show up for specific job types and specific services that people are Googling for which improves your SEO efforts dramatically.
When possible, include before and after photos and testimonials on each page. These help to build trust in your business and service with potential customers.
Quick Tip: This is more of an advanced SEO strategy, but if you see any of your particular services for example 'Roof Leak Repair' is getting you a lot of customers from Bondi Beach, you could consider creating an additional page on 'Roof Leak Repair Bondi Beach' which puts you in front of even more customers from that area.
Tip 4: Make Sure Your Site Works on Mobile
If your site isn't working well on mobile, you're missing out on a large number of potential customers (and Google is probably punishing all your rankings for it!).
According to Loopex, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches also result in a purchase.
If customers struggle to access your site from their mobile device, they will go to one of your competitors who has their site configured for mobile users.
This is even worse than just losing a few customers because Google keeps track of how many users visit your site and leave after just a few seconds.
If Google sees their users aren't getting value from your site, they push you down in their rankings.
Not sure if your site works well on mobile or not?
Test your site on your own phone.
Can you access the important pages?
Can you call yourself with just one click?
If not, your visitors can't either. Better get that fixed.
Quick Tip: If you need help with any technical or developer issues, just contact us. Branchlead offers technical SEO and SEO consulting services to suit your needs.
Tip 5: List Your Roofing Business in Trusted Local Directories
Another easy way to build trust and help your Sydney roof contracting business rank higher is to get listed on Aussie trade directories like hipages, Oneflare, Yellow Pages, and ServiceSeeking.
Wherever you choose to list your business, make sure your name, address, and phone number (NAP) are exactly the same everywhere.
If Google sees a different address or phone number than what is listed on your website or GBP, your rankings will take a hit.
Quick Tip: Managing this information across multiple directories can be hard. You can use software or hire an agency to make this easier. Managing entries across multiple directories is a service Branchlead includes in all our SEO packages.
Tip 6: Encourage Reviews and Respond to them Professionally
We've mentioned this earlier but because of how important it is, we want to mention it again. Reviews are important for trust and rankings.
According to BrightLocal, 87% of consumers read online reviews before choosing a local service.
If you want potential customers to trust your business enough to purchase your product or service, they need to see good reviews.
If Google sees your business doesn't have many good reviews, they will respond the same way a potential customer would (by not supporting your business and choosing to support someone else instead).
When a customer is satisfied with the job you've completed, always ask them to leave you a review.
Quick Tip: Use a template to make requesting reviews after a job easier. This could be sent via text, email, or just given like a business card after a finished job.
Tip 7: Post New and Engaging Content About Roofing
Regularly posting content about roofing topics can help you as well. Blog posts and short updates not only show off your work to customers, they also help Google see your site is active.
You can also include educational content that potential customers are likely to be looking for.
Content like "Best Roof Types for Western Sydney Homes" or "How to Spot Storm Damage on Your Roof," attract potential customers to your website. If they enjoy your content, or they are actually looking for someone to help them fix a related problem, they are likely to become future customers.
Other than educational content, you can also post real stories from jobs you've done. Both people and Google enjoy this kind of local content.
QuickTip: You don't need to post a ton of content, but consistency is key. If you can manage once a week, do so. If not once every two weeks is good as well.
Next, we're going to talk about the top 6 mistakes Sydney roofers make with SEO, so you can avoid them!
Top 6 Mistakes Sydney Roofers Make with SEO
Not claiming or updating their Google Business Profile.
Not consistently asking for reviews.
Not mentioning service areas on their website and in their content.
Only using one 'Services' page instead of posting multiple service-specific pages.
Copying content from competitors (this is a big no-no for many reasons!).
Ignoring mobile performance and site speed (this is more technical but is important as well).
What Happens When SEO Starts Working?
While SEO does take a while to work, some magical things happen when you finally get it right. These include:
Consistent inbound leads (without paying for ads)
Higher rankings in Google Maps which means more emergency calls and weekend jobs.
Less reliance on lead-gen platforms that charge you for leads.
What makes SEO even better is these results are just from doing it yourself.
Quick Tip: If you bring on a professional team like Branchlead, you can see even more growth faster without investing so much of your own time and energy.
Next Steps
So, what's next?
For most roofing business owners (especially ones still working in their business), SEO can be pretty overwhelming when they start to think about all the time and energy they will need to dedicate to optimising for SEO.
Ready to implement an SEO strategy for your roofing business but not sure if you want to do it yourself?
Branchlead creates tailored SEO strategies especially for trades. We know how to get leads for roofers in Sydney.
When you partner with Branchlead we don't saddle you with lock-in contracts. All we do is help your business close more sales and grow, while providing you with regular reporting and data that you can understand.
Ready to partner with Branchlead and experience how SEO can help your business grow? Contact us today for a free strategy consultation.
Top SEO Tips for Roofing Contractors in Sydney FAQ
What is SEO and why do roofers need it?
Roofers don't 'need' SEO, as long as they're okay with inconsistent leads and losing customers to their competitors. For roofers who want consistent leads and to take customers from their competitors, SEO is essential because it helps you show up in Google when potential customers do a search for roofers nearby. By showing up more you're more likely to get more jobs.
Is Google Business Profile really that important?
If you don't care about showing up on Google Maps or a Google Search then no GBP isn't really that important; however, if you do want to be found by potential customers, then yes it's important. GBP is often the first thing a customer sees when they search for a service your business offers. A solid GBP can bring you many leads.
How fast will I see results from SEO?
SEO is a long-term strategy. Most roofers start seeing noticeable results in 3-6 months. With local SEO especially, your lead generation just builds momentum over time as long as you are consistent.
Do I need a blog if I'm just a roofer?
You don't need a blog, but having a place to post roofing tips and other educational content does help with your website ranking and visibility on Google. These easily translate to more customers and sales.
What if I already use hipages or Oneflare?
Hipages and Oneflare are great for getting leads but just like paid ads, those leads cost you money. Not to mention you're also at the mercy of those platforms, if they raise their prices or kick you off, you have no other options.
SEO on the other hand brings you direct leads through your website which means those leads are yours and you don't have to pay anyone for them.
That also doesn't mean you have to stop using them, but many of our clients are less reliant on them once they start seeing consistent leads from SEO.
Can I do SEO myself or should I hire someone?
That depends on the available time and resources you have to dedicate to SEO. You can always start with the basics discussed in this article which you can easily do by yourself, but if you can afford to bring on expert help you will get better results faster and easier.
Does SEO help in all parts of Sydney?
Yes. It doesn't matter if you're in Penrith, Bankstown, or Northern Beaches, local SEO helps you show up in nearby searches and get more customers.
Why choose Branchlead?
Branchlead is your Sydney-based, SEO strategy that knows the ins and outs of the roofing industry. We focus on real results for our clients and don't waste time with vanity metrics.
Get actionable steps to boost your online visibility and drive more traffic to your business.
