Nick Nabai
Founder & Managing Director of BranchLead. He worked at HubSpot before starting the business, and writes the plain answers on what goes wrong with CRM and automation, and what to do about it.
and handed over
HubSpot
together
About Nick.
Nick Nabai is the founder and managing director of BranchLead, an Australian HubSpot delivery partner. He works with service businesses around the world.
Nick worked at HubSpot before he started BranchLead. Across his career he has delivered hundreds of HubSpot implementations: CRM setups, advanced automation and custom integrations, for businesses that live or die on how well they follow up. He is HubSpot Inbound certified and holds a wide range of HubSpot certifications.
He started BranchLead after watching too many businesses buy HubSpot and never get it running the way it was sold to them. The tool arrives, the setup never lands, and it quietly becomes shelfware. His writing is the opposite of a sales pitch: plain answers on what goes wrong with CRM and automation, what to do about it, and what you can safely skip.
Whatever BranchLead builds, you own it, with no lock-in.
Latest from Nick.
Written after hitting the problem on a real build.
Nobody manages your HubSpot: what that costs
What quietly decays in a portal nobody owns, which safety nets expire while you wait, and what handing it over takes.
ReadHubSpot custom objects
When to build one, what breaks, and why the exit is one-way once you do.
ReadHubSpot deal pipeline setup
Three to seven stages, each named after something the buyer did, every transition triggered by a property.
ReadThe misunderstood 30-minute cadence
Why workflow re-enrolment does not behave the way most people assume, and what that quietly breaks in your follow-up.
ReadHubSpot calculated and rollup properties
Which property type does the job, what Professional and Enterprise allow, and where both stop.
ReadHubSpot company hierarchies
How parent, child and subsidiary company records work when one real business has several records.
ReadWant Nick to look at your setup?
Half an hour, no obligation. Tell us what you are dealing with and we will tell you the most useful thing we can do, what it costs, and what you do not need to buy.