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Straight answers to what people ask us on a first call. New posts land here on their own, newest first. If you'd rather have the answer for your own business than wait for the post, book a free consult and we'll just tell you.
The blog
You're researching HubSpot and most of what's out there is either a sales pitch dressed up as advice, or so technical you'd need to know the answer already. We write the other kind: plain notes on what actually goes wrong, what to do about it, and what we'd tell you not to bother with. We give the first move away for free.
Straight answers to what people ask us on a first call. New posts land here on their own, newest first. If you'd rather have the answer for your own business than wait for the post, book a free consult and we'll just tell you.
Lifecycle stages
Lifecycle stage is the most-misused property in HubSpot.
Workflow re-evaluation
You have probably watched a HubSpot workflow do nothing right after you built it, and assumed it was broken.
Calculation properties
You've got a number that lives in a spreadsheet instead of on the record, recalculated by hand every time someone needs it.
Company hierarchies
You have got more than one company record for what is, in the real world, one business.
Marketing hub
Marketing Hub is not plug and play.
Progressive profiling
Two forms, same contact, two different approaches.
Active lists
Active lists update themselves.
Contact deduplication
HubSpot's native deduplication tool compares email address first, phone number second, and name plus company name third.
RevOps architecture
How HubSpot's objects, data flow, properties and reporting fit into one RevOps system that holds up.
Choosing a CRM
What a CRM is, when you actually need one, the main tools compared, and what setup really costs.
Choosing a consultant
What a consultant actually does, whether you need one, and the seven things to check before you hire.
Speed to lead
The research on lead response time, what the 100x stat really measures, and what slow follow-up costs you.
Book a free consult. We'll give you the straight answer for your business, and tell you what you don't need to buy.
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