Privacy Policy
BranchLead is a business name of Virture Pty Ltd (ACN 655 033 748, ABN 69 655 033 748), 81–83 Campbell Street, Surry Hills NSW 2010 (“BranchLead”, “we”, “us”). We respect your privacy and handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what we collect, why, and your choices.
1. Information we collect
- Information you give us: when you submit an enquiry or quote request — your name, email, phone number, the service you’re interested in, and anything you put in the message field.
- Information we collect automatically: when you visit our site — IP address, device and browser type, pages viewed, referring URLs, and how you interact with the site, via cookies and similar technologies (see section 6). We use Google Analytics and Microsoft Clarity, which may record aggregated session activity (e.g. heatmaps) to help us improve the site.
- Marketing source data: if you arrive via an ad, we may capture campaign identifiers (e.g. Google Ads click IDs and UTM parameters) so we can understand which campaigns are working.
2. How we use your information
We use it to: respond to your enquiry and provide a quote; deliver and manage our services; send you marketing communications where you’ve agreed (section 3); analyse and improve our website and services; and meet our legal obligations.
3. Marketing communications
Where you’ve consented, we may contact you about our services by email, phone or SMS. You can opt out at any time — reply STOP to any SMS, use the unsubscribe link in our emails, or email us at info@branchlead.com. Opting out of marketing won’t affect us responding to an enquiry you’ve made.
4. Who we share it with
We don’t sell your personal information. We share it with service providers who help us run our business, including HubSpot (CRM and marketing), Google (analytics and advertising) and Microsoft (Clarity analytics), and with professional advisers or authorities where required by law. These providers only handle your information to provide their service to us.
5. Overseas disclosure
Some of our providers (including HubSpot, Google and Microsoft) store and process data on servers outside Australia, including in the United States. Where we disclose information overseas, we take reasonable steps to ensure it’s handled consistently with the APPs.
6. Cookies and tracking
We use cookies and similar technologies in two groups. Essential cookies are needed for the site to work and to remember your preferences and your cookie choice. Non-essential cookies (analytics, session-recording and advertising) only run if you accept them. We use Google Consent Mode, so non-essential tracking stays off until you opt in via our cookie banner. You can change your choice any time by clearing the site’s storage in your browser, and you can manage cookies through your browser settings.
7. Security and retention
We take reasonable steps to protect your information from misuse, loss and unauthorised access. We keep it only as long as we need it for the purposes above or as the law requires, then delete or de-identify it.
8. Your rights
You can ask us to access or correct the personal information we hold about you. Contact us at info@branchlead.com and we’ll respond within a reasonable time. If you have a privacy concern, contact us first — if you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
9. Children
Our site and services are intended for businesses and aren’t directed at children under 16.
10. Changes
We may update this policy from time to time. The current version is always on this page, with the “last updated” date above.
11. Contact us
Privacy questions: info@branchlead.com · +61 2 8105 5008 · Virture Pty Ltd t/a BranchLead, 81–83 Campbell Street, Surry Hills NSW 2010.