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Find the Best SEO Agency for Roofing Contractors in Sydney
Best SEO Agency for Roofing Contractors in Sydney
Why is SEO for Roofing Contractors in Sydney a Necessity?
Still relying on word of mouth, lead gen services, and outdated marketing methods?
If you aren't using SEO in your business, you're missing out on hundreds of customers, thousands of sales, and tens of thousands of dollars in revenue.
Guess where those customers, sales, and revenue are going?
Straight to your competitors which allows them to grow their business and take up even more of your share of the market.
What Local SEO Does for Your Roofing Business
If you want to attract local clients looking specifically for roofing services in Sydney, local SEO is the best way to do it.
Local SEO works by helping your business rank in Google when potential customers search for a service 'near me' or in their local area.
A good example of this is something like 'emergency roof repair in Surry Hills.'
According to HubSpot, 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
Which means when they search for a service and your name is the first to show up, they're probably going to be calling you.
Even if they aren't looking for a specific service, according to MagnifyLab, the search volume for 'roofing companies' has grown by 107% year-over-year, which means even if you aren't using the best local SEO practices, general SEO can still get you some wins.
The Secret to Seeing Results with Local SEO
Consistency is key.
You can think of SEO as a way of building and displaying trust for your business.
If you aren't consistent in your approach to building trust, and you have inconsistencies across your website, GBP, social media, and other local directories, you will damage your trust and reputation.
Quick Tip: You can check out our blog post Top SEO Tips for Roofing Contractors in Sydney if you want an in depth guide to DIY Local SEO.
For many business owners it is hard to maintain the level of consistency and resource allocation necessary to see major results from SEO, especially when they still spend much of their time working in their business.
If you find yourself in this situation, partnering with a local SEO agency, like Branchlead, that specialises in SEO for roofing and other trades might be the best solution.
Branchlead offers SEO packages based on the number of leads we help your business capture each month.
For smaller businesses with little to no budget for lead generation, this means you won't be stuck struggling to afford the service without any wins to show for it.
Branchlead makes it easy to scale your business with results-based pricing.
Contact us today for a free strategy call and to learn more about the SEO services we can provide for your Sydney roofing business.
What to Look For in a Roofing SEO Agency
Choosing an SEO agency to partner with is a major decision that requires careful consideration and research.
Choose the right agency and you'll be looking at lead generation on autopilot. In just a few months you'll need to start hiring more employees just to manage the increase in jobs.
Choose the wrong agency and you'll potentially spend thousands of dollars just on SEO and never see a single customer.
When you're deciding on which agency to work with, here are some key features to keep in mind:
Industry-Specific Experience
An agency with proven experience in roofing is more likely to understand the challenges and behaviors of your audience compared to an agency that has only worked with dog groomers.
This is because SEO is not only about understanding the technical side and how to manipulate Google. SEO comes down to understanding your audience and establishing a trustworthy reputation.
Local SEO Expertise
The majority of your customers that come from SEO are going to be local. If they don't understand how local SEO works in a market like Sydney, you're going to be missing out on the majority of your customers.
Local SEO is a non-negotiable for the roofing industry. Make sure the agency you choose has had success with local SEO.
Transparent Reporting
Any reputable SEO agency will provide you with regular reports on the status of your website and content.
A good SEO agency will provide these reports to you in plain English while highlighting the metrics that are actually relevant to your business and the success of your SEO strategy.
All of Google's tools are designed to be compatible with agencies, so not only should your agency be providing you with reports, you should also have full access to the metrics and data straight from Google.
If an agency takes away your access, then they are probably hiding something from you.
Customised Strategy Development
A cookie cutter approach will always give cookie cutter results. If an agency uses a general approach to SEO, expect subpar results.
A good agency will create an SEO strategy based on your industry, business goals, and target market.
Comprehensive Service Offerings
For best results you should partner with an agency that offers more than just 'SEO.' They should be able to provide you with content creation, link building, technical SEO, and other relevant services.
If an agency doesn't offer a full-service approach to SEO, it's not worth the headache of working with them.
If they only offer partial service, you are stuck looking elsewhere for key services the minute you need them.
Not only does this slow down your business growth and potentially damage your rankings with Google, it also wastes your valuable time, energy, and resources coordinating between agencies.
The 4 Most Important Questions a Roofer Should Ask Potential SEO Agencies
As a business owner suddenly finding yourself in the role of a customer, choosing the right SEO agency can be overwhelming.
That's why we've put together a list of questions you can ask to potential agencies to better understand their service and see if partnering with them would be a good choice for your roofing business:
1. Can you provide case studies or references from roofing clients?
This question lets you see how much experience they have with SEO in the roofing industry.
If they don't have any experience helping roofers, you may want to consider someone else.
2. How do you approach local SEO for roofing businesses?
This question will show you how much focus they put on local SEO (remember, local SEO is a non-negotiable for location based service businesses like roofing).
This also lets you see their process for forming an SEO strategy, whether they use a cookie-cutter approach, or they tailor the strategy to your industry, business goals, and target market.
3. What metrics do you track to measure SEO success?
This question helps you understand what they consider a win. If they get excited over impressions and views, they're probably not going to make you a lot of money.
You want to pick an agency that focuses on clicks, conversions, and sales. (As those are the KPIs that lead to immediate revenue for your business.)
If your goals aren't aligned, they're probably not the best choice of agency to partner with.
4. What happens if I don't see results after 3-6 months?
SEO is a long-term strategy and typically it takes 3-6 months to experience noticeable results. What happens if those results never appear?
This question lets you see how much responsibility they are willing to take for the success of your business.
If they respond with something like "That never happens to our clients," then that means they don't have a plan if things do go wrong.
An ideal answer will back up their claim with evidence and case studies and will also include some form of guarantee or risk-reversal in case they do fail to generate results for your business.
The 3 Most Common Mistakes Roofers Make When Choosing an SEO Agency
When you spend all your time working in your business and you try to bring on outside support to reduce your workload or generate more leads, it can be easy to make mistakes.
We've put together a list of some of the common mistakes roofing contractors make when choosing an SEO agency:
1. Choosing an agency based on price alone
Quite often the cheapest option is just that, the cheapest option. Cheap usually leads to subpar service and reduced quality, but that's not always the case.
Disclaimer: We're not saying you need to hire the most expensive SEO agency you can find (and in most cases 90% of premium SEO agencies aren't even worth the premium price).
When you're operating a small business with limited resources, price is often a big factor in most of your decisions. We're not saying you should only go with the highest priced agencies.
Instead we're saying make sure you take other things into consideration. Do they have experience with roofers? Are their goals in line with mine? Can they make more money for my business than they cost?
With enough effort you can find less expensive agencies that offer everything you're looking for at a price point you can accept.
2. Choosing an agency without experience in the roofing industry
Sure, their personal website may look great, and they did get amazing results for local dog groomers, but if they don't have experience in the roofing industry, they won't be able to help you capture customers in your target audience.
Too many SEO agencies wrongly believe that every industry is the same, and while they may find success in many industries (According to NationalRetail.org.au, 64% of Australian SMEs lack awareness of what SEO is and does), it's usually only due to lack of competition.
Roofing in Sydney on the other hand is quite competitive and requires an agency with experience both in the industry and locally.
3. Choosing an agency that lacks clear communication
When partnering with an agency, communication is key. Not to mention they are obligated to keep you updated on the results of their work.
You pay them for results.
If an agency can't show you metrics and results, and communicate them to you in a way you can understand, then why pay for their work?
Understanding Branchlead's SEO Services for Roofing Contractors
When it comes to choosing an agency that specialises in local SEO for roofing contractors in Sydney, a reliable and experienced agency like Branchlead might be the best choice for you.
Branchlead develops local SEO strategies tailored to the needs of your business.
We understand how local SEO for roofing contractors in Sydney works, and we know how best to target areas you service.
We provide transparent reporting for all our clients including regular updates on performance, search rankings, and lead generation.
We manage everything for you from your GBP posts to website and content updates. Branchlead provides fully done-for-you SEO services to meet your business goals.
Sydney based ourselves, our team is always available to answer questions and provide support as needed.
Ready to find out if Branchlead is the right partner for your roofing business?
Contact us today to schedule a free strategy call and see what a winning local SEO strategy would look like for your roofing business.
Best SEO Agency for Roofing Contractors in Sydney FAQs
How long does it take to see results from SEO?
It usually takes 3-6 months to begin to see results from SEO. This depends on your industry and competition. Branchlead has successfully helped other roofing companies to begin acquiring new leads much sooner.
Do I need a new website to start SEO?
Not necessarily. If you already have a website that you prefer using, we can help you optimise it for SEO and improve overall performance. We can also completely design and develop a new website for your business from scratch.
Can I do SEO myself?
Yes, you can. Check out our blog page Top SEO Tips for Roofing Contractors in Sydney if you would like a basic guide.
That being said, if you want to see real results without dedicating a lot of your own time and energy, Branchlead can help your roofing business get to your growth and revenue goals with SEO much faster than doing it on your own.
How much does SEO cost?
The cost of SEO typically varies based on the scope of work and your area. To reduce risk for our clients, Branchlead offers SEO packages on a monthly per lead basis. This guarantees results for your business while keeping costs manageable with just the additional revenue we help your business generate.
Will SEO help with emergency roofing services?
Yes. Emergency roofing service is one of the best uses of local SEO. By targeting keywords like 'emergency roof repair Marrickville' or 'emergency roof repair Woolloomooloo' your business becomes hyper-visible to local customers in need.
What makes Branchlead different from other SEO agencies?
Branchlead specialises in working with roofing contractors and other service-based businesses in Sydney. Combined with our lead-based service offer and our knowledge of the local market, Branchlead is the perfect agency to help your roofing business implement a winning local SEO strategy.
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