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Our Top 8 SEO Tips for Electricians in Sydney | Branchlead
Top 8 SEO Tips for Electricians in Sydney
In this guide we're going to dive into 8 of our top SEO tips for electricians in Sydney. The goal of this guide is to provide practical tips for the DIY business owner.
SEO is an effective long term strategy and even by implementing a few of these simple tips, you can begin to gradually see results in your business.
That being said, we still need to keep our expectations realistic, so if you are expecting a massive increase in traffic overnight, SEO probably isn't going to work for you.
Yes, in the first month or two you might see a few calls originating from your Google Business Profile or your website, but in most cases, even with the help of a professional SEO agency, it takes 3-6 months to begin to see consistent results.
Quick Tip: Branchlead specialises in local SEO for tradies in Sydney. If DIY SEO sounds like a lot of work, we can help make your SEO efforts faster and easier. Contact us today to learn more about the right SEO strategy for your business.
So, if we haven't scared you off yet, let's dive in!
Why Local SEO is the Most Effective Marketing Strategy for Electricians in Sydney
Anyone who has been in Sydney for as long as we have can tell you Sydney is an extremely competitive market. If you're not actively working to stand out from your competition, you'll lose customers and sales as you get buried in the noise.
Local SEO is a marketing strategy that helps service-based businesses, like electricians, to stand out and get discovered in the suburbs you choose to target.
SEO takes a while to work but compared to paid advertising and traditional methods of marketing it is the best strategy in the long-run.
Why? Because unlike paid ads or other methods of advertising where you only get leads when you're actively paying money, SEO continues to work long after you've made your initial investment.
Quick Tip: With SEO you can get a lot of 'legacy traffic' or traffic that comes from old content you posted months ago. While this does help bring in more and more traffic, SEO is not 'set-it-and-forget-it.' You still need to actively track, monitor, and optimise your content.
How does SEO work?
SEO takes advantage of Google's system for ranking search results. Google evaluates webpages based on their reputation, relevance, and a variety of other factors.
If your website has a solid reputation and you post content related to what someone is searching for on Google, then you're more likely to show up.
Over time as you post more relevant content on your website and build your reputation with Google, your business will show up higher in the search results.
For electricians in Sydney, local SEO is an almost perfect form of marketing, especially when you consider how customers find you.
Whenever homeowners encounter a problem, the first place they turn is usually Google.
According to BrightLocal, 98% of consumers use the internet to find local businesses.
When the problem is something like electricity where they need it fixed NOW either for safety or convenience reasons, these customers usually have a high buying intent and are looking to pay someone for the service.
So customers who search for 'socket replacement Bondi Beach' usually want their electrical socket replaced ASAP.
Unfortunately, because of the widespread use of Google, ignoring SEO isn't a good choice.
If these customers aren't coming to you, they're going to your competitors.
A solid local SEO strategy helps you capture these customers which means more jobs, more revenue, and more growth for your electrician business in Sydney.
Tip #1: Claim and Optimise Your Google Business Profile
One of the most important, yet easiest steps is to set up and optimise your Google Business Profile (GBP).
Your Google Business Profile is your own little piece of real estate on Google. If set up properly, whenever someone searches for a service you offer, your GBP will show up.
Your GBP also lets you show up in Google's Map Pack (which is where most mobile searchers will find you).
The first thing you need to do is to claim your Google Business Profile. If you haven't done so already, you can do that here.
Once you've claimed your GBP, you need to ensure it is optimised and set up properly.
Make sure your NAP (Name, Address, Phone) are accurate.
Quick Tip: Now is also a good time to make sure that this information is consistent and accurate anywhere your business is listed (local directories, your website, your socials, etc.).
Add photos of your completed work, your van, and your team to show customers you're a real business.
When writing your description or any posts on your GBP, use keywords relevant to the work you do or services you offer.
Encourage satisfied customers to leave reviews and be sure to respond professionally to all reviews on your profile (especially the bad ones!).
Once your GBP is set up you can start showing up when potential customers search for your business or the services you offer.
You can keep your business relevant by regularly posting updates on your GBP, and over time you will discover you are getting more and more calls because your GBP is showing up in searches.
Tip #2: Include Local Keywords When Posting Content
This next tip is very helpful for creating content that will rank on Google searches. When creating content for your website you want to use local keywords whenever possible.
Use suburb names and 'near me' phrases naturally in your content. When a potential customer searches for 'electrician near me' or 'emergency electrician Inner West,' Google will recognise your content as relevant and recommend it to them.
When possible add separate pages for each service you offer in each location (down to the suburb level). While this takes more time to do, it increases the likelihood of you showing up and claiming more market share in each of the suburbs you operate in.
Quick Tip: Use keywords as naturally as possible! Keyword stuffing (or throwing a bunch of keywords together just to have them) gets your rankings punished by Google which makes it harder to show up on searches.
Tip #3: Make Your Website Mobile Friendly
Our next tip is one of the most technical on the list, but it's very important if you have your own website.
Most of your customers will be searching for your business or service from their phone, and most of those searchers are ready to make a purchase.
According to Loopex, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches also result in a purchase.
If your website isn't optimised for mobile use or it loads slowly on mobile, you'll lose plenty of potential customers.
You can use Google's PageSpeed Insights (here) to see how your site performs on mobile and see what issues need fixed.
If you have someone who manages your website you can have them fix those issues for you.
If that's a little too technical for you, you can also visit your website from your mobile phone.
If something looks weird or takes forever to load for you, chances are your customers are experiencing the same issue.
Quick Tip: Have a technical issue you can't figure out? We offer technical SEO services to help troubleshoot any issues you may be having with your website.
Tip #4: List Your Electrician Business in Local Directories
This next tip is pretty straightforward and a lot of Sydney electricians do this already because it helps to find leads.
Make sure to list your business in relevant local directories like YellowPages, OneFlare, TrueLocal, Hipages, ServiceSeeking, or any other reputable trade or industry-specific directories.
Just as we mentioned earlier, you want to make sure your NAP is accurate and consistent with your GBP. Make sure everything is listed exactly the same.
If there are any discrepancies, Google could interpret that as inaccurate information and punish your ranking and reputation.
Tip #5: Ask for Reviews! (...and Respond to Them)
This tip is important for building credibility but it is often overlooked by many electricians in Sydney.
Make sure to get as many reviews as possible from satisfied customers. Reviews build trust and help with your SEO.
Always ask your customers after a job is complete to leave you a review on Google. Make it as easy as possible for them to do by sending a link as soon as the job is finished.
Be sure to reply professionally to every review, even the bad ones. Potential customers don't just look at the reviews, they also look at how you treat your customers.
Tip #6: Build Trust by Creating Local and Educational Content
This tip can take more time but it doesn't have to. By creating local and educational content, you can boost your rankings and authority. There are many different kinds of content you can post.
One strategy is to post blog articles that answer common questions 'How to choose a reliable electrician in Sydney?,' 'What kind of light fixtures are the most energy efficient?,' etc.
Another approach you can use is to share updates on larger projects you're working on in specific suburbs. If you just finished re-wiring a home renovation in Chiswick, make a short post and include pictures of your work.
Post occasional safety tips or seasonal advice for homeowners. If you create a following with educational content, your audience is more likely to turn to you when they need professional help.
Quick Tip: The blogs and other posts don't need to be thousands of words long. Just focus on getting your message across. There's no need to spend hours writing each post, especially if you're still working in your business.
Tip #7: Make it Easy for Customers to Reach You
This next tip seems obvious but it is often overlooked by electricians in Sydney.
Make sure it is easy for people to contact you wherever they find you.
Put your phone number on every page, use a clear contact form, ensure all buttons work on mobile, etc.
If potential customers run into problems when trying to contact you they will just move on and contact your competitors.
Don't let your leads slip away over something as easy to fix as a broken button or a missing phone number.
Tip #8: Keep Track of Your Results
Of course all this work only matters if you track it and can figure out what is working and what isn't.
You can use tools like Google Analytics, Google Business Insights, and Google Search Console Tools to track your results.
Keep an eye on the number of calls, website visits, and other transactional actions. By understanding what is working and what isn't you can optimise your strategy to get better results with less time and effort.
The 4 Most Common Mistakes Sydney Electricians Make with SEO
While the tips we have provided here can help you get started on your SEO journey, there is still a lot more to learn.
To help you avoid a disaster, we've put together a list of some common mistakes electricians in Sydney make with SEO.
Paying for SEO but not knowing what you're getting - If you hire an agency but they can't fully explain to you what you get, chances are you're getting a lot less than you paid for.
Ignoring your GBP - If you haven't set up and optimised your GBP, you won't show up on Google Maps or in local searches. (That's the whole point of local SEO!)
Using a DIY website builder with no SEO structure - While this can save you time and money when your business is first starting out, it lowers the chances that your website will rank on Google.
Forgetting to update content for years - Change your phone number? Still using the same website pages from 8 years ago? Chances are Google won't recognise you as an active business.
If you're worried you may be a little in-over-your-head with SEO, feel free to reach out. Branchlead offers full SEO packages and SEO consulting services to fit the needs of your business.
So What's Next?
Start by implementing a few of these tips. Even small fixes can have a big impact, but don't expect for leads to start pouring in overnight.
SEO takes time and consistency to work. As long as you remain consistent and take regular steps towards your goal, you will eventually get there.
Always remember time is limited so don't lose focus on your business trying to keep up with SEO.
With that in mind, if you ever feel SEO is getting to be overwhelming or you ever need professional help, Branchlead has the expertise to help you create and implement an SEO strategy so you can spend more time focusing on your business.
Ready to get started? Contact us today to learn more about how we can help you acquire more customers and grow your business with SEO.
Top SEO Tips for Electricians in Sydney FAQs
What's the fastest way to improve SEO as an electrician in Sydney?
The fastest way is to focus on your Google Business Profile first. Once you've updated your GBP and started posting regular content, then list your business in local directories, and last start working on your website. While your website can have a big impact on your SEO, if you're DIYing your SEO, improving your website is probably the most technical and time consuming task.
How long before SEO brings in more jobs?
Usually it takes 3-6 months to see a noticeable difference even with professional help. The time varies depending on your market and competition but usually you will start seeing some smaller improvements with just a few tweaks.
Can I just use social media instead of SEO?
SEO and social media are two different strategies that accomplish different goals. Social media is great for creating a big audience all across the world, but SEO (especially local SEO) is ideal for finding paying customers in your local area.
What if I already have a website but no traffic?
Just follow the tips listed above and soon your website will start to receive some traffic.
Do reviews actually impact rankings?
Yes. Not only do reviews help build trust with potential customers, the number and quality of reviews also directly impacts your reputation with Google. If you don't have any reviews or all your reviews are bad, why would Google risk putting your business in front of their customers?
What areas in Sydney should I target first?
It's best to start with suburbs and areas you already service so you can post about the jobs you are already doing there. Gradually you can start to expand into other areas with SEO.
Can you help even if I've used another SEO agency before?
Yes. We clean up other agencies' messes all the time. We'll look at the strategy they've implemented and make some tweaks and adjustments so that you can still benefit from the work they've done already.
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