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Why Electricians in Sydney Need Local SEO | Branchlead
Why Electricians in Sydney Need Local SEO
In this article we're going to discuss a few of the many reasons why local SEO is a must for Sydney electricians that want to stand out from the competition.
Sydney is a hyper competitive market, especially in tradie industries. Thousands of businesses are created and thousands of businesses disappear each year.
If you don't have a strategy in place to generate revenue and bring in more customers every month, you put your business in danger of being one of the thousands that disappear.
Many of your competitors are using their own strategies to find work, listing themselves on local service directories, running paid ads, even using traditional advertising methods...
But none of those methods are as effective over the long term as local SEO. When done properly and done consistently.
As always if you're interested in local SEO but don't have the time or know how to do it yourself, Branchlead can help. We've helped local tradies go from less than $1k per month to over $10k in just 3 months.
Ready to see what local SEO can do for your business? Contact us today for a free, no-obligation consultation.
So without further ado, let's dive in!
Are You Showing Up When Customers Need an Electrician in Sydney?
When you think about how your customers find someone to perform your services, where do they go?
Unless they know someone who is an electrician or they have had a great experience with another electrician in the past, homeowners typically turn to Google when they are in need of a service.
This is where SEO comes in. By optimising your website and business profile, you increase your chances of showing up when a potential customer searches for a service.
According to LocalDigital, 68% of web traffic in Australia comes from organic search.
Local SEO is a special form of SEO that focuses on a geographic service area (think the specific suburbs you service or even 'near me').
When homeowners search on Google for a local service that they need, they typically use some variation of 'fuse replacement Woolloomooloo' or 'light fixture replacement near me.'
If your website and GBP content use these keywords, you're more likely to show up higher on their search, increasing the likelihood of them contacting you.
But if you don't show up? Many homeowners probably don't even know you exist, and to make things worse, they're going straight to your competitors.
Local searches are high intent. That means in most cases the people who look for a 'service near me' are usually ready to buy yesterday.
According to Marketix, 88% of consumers who conduct a local search on their mobile device visit or call a store within 24 hours.
That's why it's so important to be ready to show up and capture these new customers before someone else does.
Quick Tip: Want to DIY your SEO? Check out our blog post Top SEO Tips For Electricians in Sydney.
Ready to implement your own SEO strategy, but everything sounds a little too complicated or time consuming? Contact us and we can help.
Put Your Sydney Electrician Business on the Map with Local SEO
Local SEO when done appropriately helps you show up in Google Maps and local packs. Here, higher rankings means more clicks and calls for your business.
If your Google Business Profile (GBP) isn't set up properly, you're not showing up when customers are searching for the services you offer.
If your profile is optimised correctly (See our blog post on Top SEO Tips for Electricians in Sydney to learn more.) you'll capture more calls and clicks than your competitors.
This means more customers, more jobs, and more revenue for your business.
Competition is a Nightmare for Electricians in Sydney
Sydney is competitive in any market, but for electricians, competition in many suburbs is an absolute nightmare.
If you aren't actively working to stand out, you won't be able to compete against the businesses that have been dominating their market for years.
As Sydney's population continues to rise and the outer suburbs continue to grow, there is more and more demand for electricians, but at the same time there are more and more people entering the industry.
Long-term business success depends on having a long-term strategy that you start early and apply consistently.
SEO is considered to be the most effective long-term marketing strategy because it continues to work for your business long after the initial investment was made.
On top of that every positive action you take boosts your reputation with Google which affects all of your rankings.
If you want to keep your business open and survive in Sydney's hypercompetitive market, you need to take action.
Ready to implement your own local SEO strategy? Branchlead can help. We offer multiple service levels to fit the needs of your business along with results-based packages ensuring you always get what you pay for. Contact us today for a free, no-obligation consultation.
Google Business Profile Alone Won't Change Your Life
If you've read our blog post on Top SEO Tips for Electricians in Sydney, then you know just how important claiming your GBP is, but claiming it alone isn't enough.
If you want to start to see real results for your business and you want potential customers to trust your brand the moment they see you in their search results, you need to optimise your GBP.
That means listing complete business information (and ensuring this information is consistent across all platforms).
Make sure your profile is complete with photos of you, your trucks/vans, your team, and examples of your work.
Post regular updates using service and suburb keywords.
Ensure your customers are leaving reviews and you are replying to them professionally.
All of these steps help build trust and credibility with potential customers and Google. By taking the time to ensure your profile is complete, you increase the likelihood of showing up in searches and getting clicks and calls.
If you haven't optimised your profile or updated it with pictures, posts, or reviews, most people will skip right over your profile thinking you may have gone out of business.
Don't let potential customers slip away over a few photos, posts, and reviews.
Is Your Website Holding You Back?
Customers can call or contact you directly via your GBP, but sometimes some customers will prefer to look at the service pages that show up on your website first.
If you have a lot of traffic that is bouncing (visiting your website and leaving shortly thereafter), then there could be a problem with your website.
While we know a complete technical overhaul of your website might not be the best option for some smaller businesses, you can check a few things to ensure your website isn't having technical issues.
Try accessing your website via your mobile device and desktop. Check and see if all the buttons work correctly and if everything loads quickly. If something doesn't work, then you know where to start.
Other than technical issues on your website, sometimes your website content isn't optimised for SEO.
If you haven't included local keywords and you don't use separate service pages for services or suburbs, then it's likely your website won't even rank on Google.
If this is the case, you need to revisit your website content and think about what keywords are relevant to what your potential customers are looking for.
We discussed keywords a little in our Top SEO Tips for Electricians in Sydney blog post, so if you're not sure what to do you can check out that post.
Quick Tip: Branchlead offers SEO strategy and content done for you, along with updating and improving your website. If this sounds like too much work for you, just contact us and we'll take care of the rest.
Can I Just Ignore Local SEO?
While we have suggested tips to get you started, local SEO isn't a set-it-and-forget-it form of marketing.
You don't need to be investing all of your time into local SEO, but some consistent time investment is necessary to continue to see results.
Typically you need to keep posting updates on your website and GBP. Ideally once per week, but 1-2 times a month will at least keep your online presence active.
If you aren't dedicating the time and energy to keep up with local SEO your competitors will gradually overtake your business in rankings and you will stop getting new customers.
For electricians in Sydney, that's a bad place to be.
Maybe you have some customers already from referrals, ads, or other sources... but if you aren't bringing in new customers your business is at a greater risk of shrinking instead of growing.
If local SEO becomes too much work for you to manage while running your business, you can always partner with a professional SEO agency like Branchlead.
We do strategy and content creation for you, so you can focus on the parts of your business that actually bring in money and get jobs done.
Ready to get started with local SEO? Contact us today to see how we can help your business.
What Professionally Done Local SEO Looks Like for Sydney Electricians
With DIY local SEO, most of the actions you take are designed to be non-technical and easy to do with limited experience.
When you partner with an SEO agency, you not only get all of those 'simple' SEO tasks taken care of for you, you also get the technical element.
The technical side of SEO includes things like:
Citation cleanup - This helps you fix and monitor your listings across directories to eliminate NAP errors which helps with your reputation on Google.
On-page SEO - This includes optimising your sight speed, page structure, and headings.
Building suburb-specific landing/service pages - This ensures different pages have a chance to rank in different Google searches which means you have more chance of acquiring customers in those areas.
Getting quality backlinks - This impacts your website reputation by associating your website with other high reputation websites. Higher reputation means Google is more likely to rank your content.
Schema markup - This is the technical 'coding' aspect that helps Google better understand the architecture of your site and more effectively 'read' your site content.
Ongoing content and technical maintenance - Basically even if Google changes all the rules, we help keep your website compliant.
Why Sydney Electricians Can't Afford DIY SEO
While you can do some basic level of SEO on your own, you end up investing a lot of time that could be used giving quotes or doing jobs.
For a business owner whose main focus isn't SEO, it's hard to keep up with Google's updates and industry best practices.
If you're just starting out and your business has little to no work, yes it makes sense to implement SEO on your own, but as your business grows and you have to spend time working on jobs, it's usually smarter to outsource your SEO to professionals.
When you partner with a professional SEO agency, you get better results, faster which means more jobs and more revenue.
Quick Tip: While you may be looking for the best deal, 'cheap' is usually a bad choice. Google doesn't just reward good behavior, they also punish bad. So if you're working with a 'cheap' agency that doesn't use industry best practices, you risk permanently damaging your business reputation on Google.
How Branchlead Helps Sydney Electricians Stand Out
With over 10 years of experience, Branchlead has the expertise to get results for your business.
We focus on trades and local SEO, meaning we know the ins and outs of how SEO should look for a local service business.
We know the best strategies to use and the best areas to target in Sydney. We work quickly and efficiently, providing fast setup, clear communication, and 100% done-for-you service.
With Branchlead managing your SEO strategy, you can stay focused on your business while we bring you more customers and more jobs.
At the end of each month we provide you with clear reports tracking the metrics that actually matter like calls, clicks, and form submissions, not the vanity metrics other agencies focus on like ranking and impressions.
Ready to partner with an agency that understands how to maximise growth for your electrician business in Sydney? Contact us today to get started.
Sydney Electricians: Ready to Implement a Local SEO Strategy for Your Business?
Ready to implement a local SEO strategy for your business?
While you can figure SEO out on your own, you'll spend countless hours that would be better spent elsewhere in your business working on the tasks that actually make you money.
When you partner with a professional SEO agency like Branchlead, we take all the stress out of SEO. We manage the setup, optimisation, implementation, tracking, and reporting for you.
You focus on your business while we help bring you new customers and new jobs.
With Branchlead managing your SEO you'll experience better results, faster. This means more customers, more jobs, more revenue, and more growth for your business.
Ready to get started? Contact us today for a free, no-obligation consultation.
Why Electricians in Sydney Need Local SEO FAQs
How long until I see results from local SEO?
Even with professional help it can take 3-6 months to see noticeable results. If you start strong and follow the tips in our Top SEO Tips for Electricians in Sydney blog, you can probably start getting some calls in your first 2-3 months from local SEO, of course this all depends on the market you target and how consistent you are with posting content.
What if I already paid another SEO agency?
While we can't speak for the results of other agencies, we can help get your SEO strategy back on track so you can start bringing in more customers. Contact us today for a free, no-obligation consultation.
Can I just run Google Ads instead of SEO?
Google Ads and SEO are two different lead gen strategies. Google Ads is highly effective short term but becomes less effective long term as costs increase whereas SEO is a more effective long-term strategy. Many businesses combine the two, gradually reducing their investment in Google Ads as their SEO starts to bring in more consistent results.
Will this help me rank in multiple suburbs?
Ranking in multiple suburbs depends on the keywords you use. Yes, if you target multiple suburbs and are consistent with your content, you can rank in multiple suburbs.
What makes Branchlead different from other SEO companies?
Branchlead has real experience helping tradies with local SEO. We've gotten clients from $1k per month to $10k per month in just 3 months. We've also helped clients go from virtually unknown to doing $40k per month. Unlike other agencies that offer plans based solely on the work completed (regardless of the results), we offer results-based SEO packages to ensure you get what you pay for.
What's included in a local SEO package?
Typical local SEO packages include website overhaul and technical support, SEO keyword research and strategy, 1-4 website content posts per month, GBP management, 2-4 GBP content posts per month, results monitoring and reporting, backlinks, and monitoring/auditing your listings in local directories. Other services are also available depending on the needs of your business.
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