You'll recognise some of these.
None of this means you set it up wrong. It means the automation was built for a different version of the business, or handed over without explanation. Here's what we see most often.
- Workflows are running that nobody can explain, and everyone's scared to turn them off.
- You fix one automation and it quietly breaks another.
- Your marketing person spends the day working out what a workflow does instead of doing marketing.
- Nobody can tell you what happens to a contact after they fill in a form.
- The same email goes out twice, or doesn't go out at all.
- People assume things aren't possible, so they've stopped asking for them.
- The person who built it left, and nobody's touched it since.