You'll recognise some of these.
None of this means you haven't been doing the work. It means the system hasn't caught up with the team yet. Here's what we see most often.
- One-off email sends are living on one person's desk, and nothing happens when they're away.
- Your lists haven't been cleaned in months and you don't trust the segment counts.
- You can send emails, but you can't say which ones led to anything.
- Leads come in and nothing happens to them for days, because there's no nurture in place.
- You want to run campaigns but the setup feels too big to start.
- Marketing and sales are looking at different data because the tools don't talk.